Not trends. Not noise.

WEAR WHAT YOU STAND FOR.

Signals.

This clothing isn’t designed to shout.
It’s designed to mean something, to make people ask questions.
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Built properly. Or not at all.

Hoodies

Heavy-weight construction. Structured, warm, durable.

Crewnecks

Dense knit. Holds shape. Doesn’t thin over time.

T-Shirts

Heavier-than-standard tees. Soft but substantial.

If something is meant to carry meaning, it should be built to last.

Why this exists

Clothing is the first system we live inside.
Before beliefs. Before politics. Before words.

What you wear sits on your skin all day. It should feel intentional, grounded, and honest.

iAM clothing exists to create garments that last physically, hold meaning symbolically, and don’t rely on trends to stay relevant.

This isn’t fast fashion. It’s slow signal.

iAM ENDANGERED CREWNECK JUMPER (cREAM)

iAM ENDANGERED CREWNECK JUMPER (cREAM)

iAM ENDANGERED CREWNECK JUMPER (cREAM)

£69.00 GBP
£69.00 GBP

iAM YOU-NITY

It began with a question about language. Unity is a beautiful word,... 

iAM YOU-NITY

Collections

Two expressions of the same movement. Choose what resonates.

iAM Endangered

A reminder, not a label.

This line speaks to identity — not as something fixed, but something fragile when it’s owned by systems instead of lived consciously.

Explore iAM Endangered →

iAM You•Nity

You. Me. The same thing.

Unity without denial. The You•Nity patch points at history, narrative, and why comfort doesn’t mean truth is settled.

Explore iAM You•Nity →

iAM ENDANGERED

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iAM YOU-NITY

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Context

The You•Nity patch

The You•Nity line carries a patch that points at the stories we inherit — Americans and Native Americans, Thanksgiving as a symbol, and how history is often built on the winners’ narrative.

Great things have come from the past. That doesn’t mean questions shouldn’t be asked about what sits in the background.

Not guilt. Awareness.