This page explains who we are, what we’re building, and why it matters to us.
It outlines a practical, non-profit led approach to sustainable communities that reduces survival pressure, gives people their time back, and proves new ways of living through real-world action. Rather than challenging the system head-on, it shows how stable alternatives can grow alongside it and naturally change what people rely on.
Read on to understand the foundations, the reasoning, and how this work scales from small communities into something meaningful at a national and global level.
aBOUT US.
Who We Are.
iAM is a movement rooted in self awareness, authenticity, and unity beyond labels. While it takes the form of a clothing line, its purpose reaches far beyond fashion.
The name iAM represents a fundamental acknowledgement of existence. Before race, status, culture, or social role, there is being. To say “i am” is not to define yourself narrowly, but to recognise that you exist first, and everything else comes after. We believe each person is a unique expression of the same underlying force, shaped by experience, perspective, and choice.
iAM does not ask people to become something different. It exists to remind people of who they already are beneath conditioning, pressure, and expectation.
What We’re Doing.
At a surface level, iAM creates thoughtfully designed garments. At a deeper level, we use clothing as a visible signal of alignment.
Our pieces are designed to be worn as reminders rather than statements. They are not costumes or trends, but quiet affirmations of authenticity, presence, and confidence. Each garment represents a refusal to be reduced to a single identity and an invitation to exist fully without apology.
Beyond clothing, iAM functions as a cultural and financial engine that directly supports real world change. Every purchase contributes to Forget Race We R Souls, a nonprofit dedicated to building sustainable, off grid communities focused on land, housing, food growth, energy generation, water systems, and resilient communication.
Fashion becomes funding. Culture becomes infrastructure.
Why We Do It.
Modern systems are organised around survival pressure. When survival becomes the dominant force in daily life, creativity narrows, cooperation weakens, and identity hardens into division.
We believe people are not meant to live in a constant state of defence. When basic needs are stable and access is secure, anxiety reduces and human potential expands naturally. People contribute not because they are forced to, but because they are able to.
The same principle applies to identity. Division thrives when people are taught to define themselves by narrow categories. Unity emerges when individuals are free to explore who they are without fear of exclusion. True unity does not erase difference. It allows difference to exist without hierarchy.
iAM exists to remove pressure at both the personal and structural level, creating space for authenticity, creativity, and cooperation to return.
How We’re Able to Do It.
iAM is deliberately structured as a bridge between intention and implementation.
The clothing line generates sustainable funding without relying solely on donations. All garments are produced using vegan, organic cotton, fair trade practices, and ethical supply chains. This ensures that unity is not only philosophical, but reflected materially in how products are made and sourced.
Those funds flow directly into the nonprofit, which focuses on practical, scalable systems rather than ideology. Government grants, partnerships, community participation, and technology are combined to build foundations that work in the real world.
At scale, coordination tools including AI and contribution based economic models allow effort, resources, and progress to be tracked transparently and shared fairly. Nothing is speculative. Value is tied directly to real world contribution and outcomes.
This structure allows growth without compromising values and ensures proof comes before expansion.
Where This Leads.
iAM is not an endpoint. It is a foundation.
A way to fund freedom without dependency.
A way to wear awareness without performance.
A way to move from belief into action.
What comes next is built through participation, not persuasion. Through proof, not promises.
Unity does not begin when everyone agrees.
It begins when people are finally free to be themselves.
On Language and Meaning.
The way we write iAM is intentional.
The lowercase “i” resembles a person. It serves as a visual reminder that identity begins with the individual. When spoken, “i am” is not just descriptive. It is affirming. Every statement of being reinforces belief, behaviour, and perceived limitation or possibility.
Language shapes reality. Words are not passive. They influence how people see themselves and how they act in the world.
Wearing iAM is not about declaring who you think you are. It is about recognising that you already exist as a living participant in something larger.